International Trademarks
International Trademarks: Protect Your Brand Across Multiple Countries
If your business sells globally or plans to expand into international markets, protecting your brand name, logo or tagline in multiple countries becomes essential. An International Trademark helps you secure your brand rights outside India and prevents others from registering or misusing your mark abroad.
Through the Madrid Protocol, you can file a single application and protect your trademark in over 120 countries — making international brand protection faster, simpler and more affordable.
Why Register an International Trademark?
When you expand beyond borders, your brand becomes exposed to global competition. International registration helps you:
• Protect your brand in multiple countries
• Prevent foreign companies from copying your mark
• Build global trust and credibility
• Avoid rebranding due to conflicts abroad
• Secure your brand for e-commerce platforms and exports
• Strengthen your global IP portfolio
It’s the most efficient way to safeguard your brand worldwide.
Easy Filing Through Madrid Protocol
Instead of filing separate applications in every country, the Madrid System allows you to:
• File one application
• Pay one set of fees
• Choose multiple countries
• Manage renewals centrally
• Add more countries later
This saves significant time, cost and paperwork.
Strong Protection for Global Businesses
International trademark protection is crucial for:
• Exporters
• Online sellers
• SaaS companies
• D2C brands
• Manufacturers
• E-commerce sellers
• Startups entering foreign markets
Whether you sell in the USA, Europe, UAE, UK or Australia — international protection keeps your brand secure.
What Can Be Protected Internationally?
You can register:
• Brand name
• Logo
• Tagline
• Product name
• Packaging design
• Combination marks
Eligibility depends on having a national (Indian) trademark application or registration.
Frequently Asked Questions
1. What is an international trademark?
It’s a trademark filed through the Madrid Protocol to protect your brand in multiple countries with one application.
2. Do I need a registered Indian trademark to apply?
You need either a filed (pending) or registered Indian trademark to submit an international application.
3. How many countries can I select?
You can choose any number of member countries. You can also add more later.
4. Does one registration cover the whole world?
No. You must select each country where you want protection.
5. How long does international registration last?
Usually 10 years, with renewal every 10 years.