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Equity Financing

Equity Financing

Equity financing lets you raise capital without taking on debt. Instead of loans, you bring in investors who receive ownership in your company. For high-growth startups and expanding businesses, equity is often the fuel that makes scale possible. But the structure, valuation, paperwork, and compliance need to be handled carefully — because once you dilute, you can’t undo it.

We help founders plan, structure, and execute equity fundraising in a clean, compliant, and investor-friendly way.


What is Equity Financing?

Equity financing means raising money by issuing shares or convertible instruments to investors. In return, they become part-owners of the company.

Common equity instruments include:

  • Equity shares

  • CCPS (Compulsorily Convertible Preference Shares)

  • CCDs (Compulsorily Convertible Debentures)

  • SAFE/ICSAFE agreements

  • ESOPs (for team-based equity)


Why companies choose equity funding

  • No repayment pressure like loans

  • Helps scale rapidly

  • Improves credibility with customers, partners, banks

  • Brings strategic investors with expertise & networks

  • Strengthens balance sheet and future fundraise potential

  • Ideal for startups with long-term growth plans


When equity financing makes sense

  • You’re building a scalable product or tech platform

  • You need capital for expansion, product development, or hiring

  • You’re entering competitive markets where speed matters

  • You want investor backing and mentorship

  • You prefer dilution over debt burden


What we assist with

1. Fundraising Strategy

  • Funding roadmap and valuation guidance

  • Choosing the right instrument (equity, CCPS, CCDs, SAFE)

  • Dilution planning and cap table strategy

2. Investor-Ready Documentation

  • Pitch deck, one-pager, investor memo

  • Financial forecasts and valuation working

  • Due diligence – legal, financial, and compliance

3. Transaction Structuring

  • Term sheet review

  • SHA (Shareholders Agreement) & SSA (Share Subscription Agreement)

  • Pricing guidelines and FEMA compliance (if foreign investors involved)

4. Compliance & Filings

  • Share allotment filings (PAS-3, MGT-14 etc.)

  • Issue of share certificates & board resolutions

  • Valuation reports

  • FEMA filings for foreign capital (FC-GPR, FC-TRS etc.)

5. Post-Investment Support

  • Investor reporting and MIS

  • Cap table management

  • ESOP planning and documentation

  • Governance and board meeting support


Why founders need professional help

  • Prevent dilution mistakes

  • Avoid regulatory violations

  • Improve negotiation confidence

  • Maintain clean compliance for future rounds

  • Present a strong, investor-grade narrative

A clean early structure saves you from massive problems later.


Documents usually required

  • Company incorporation documents

  • Cap table and share registers

  • Financial model & projections

  • Pitch deck, investor emails, term sheets

  • Bank statements and proof of fund inflow

  • KYC of investors

  • ROC filings, valuation reports, and agreements


Our process

  1. Understand your business, goals, and funding needs

  2. Prepare investor-facing materials and valuation inputs

  3. Structure the equity round and draft agreements

  4. File compliance forms and complete documentation

  5. Support governance, reporting, and future fundraising readiness

Frequently Asked Questions

Depends on your stage — usually 10–25% per round. Too much early dilution hurts later.

Yes, for any share issuance above face value.

Yes — but FEMA rules and reporting must be handled.

 

Typically 4–12 weeks, depending on investor response and documentation.

Everything is negotiable in the term sheet — don’t sign without understanding implications.